Bora Bora is a major international tourist destination, famous for its aqua-centric luxury resorts. The major settlement, Vaitape is on the western side of the main island, opposite the main channel into the lagoon. Produce of the island is mostly limited to what can be obtained from the sea and the plentiful coconut trees, which were historically of economic importance for copra. According to a census performed in 2008, the permanent population of Bora Bora is 8,880.
Today the island is almost entirely dependent on tourism. Over the last few years several resorts have been built on motu (small islands, from Tahitian) surrounding the lagoon. Thirty years ago, Hotel Bora Bora built the first over-the-water bungalows on stilts over the lagoon and today, over-water bungalows are a standard feature of most Bora Bora resorts. The quality of those bungalows ranges from comparably cheap, basic accommodations to very luxurious and expensive places to stay. Most of the tourist destinations are aqua-centric; however it is possible to visit attractions on land such as WWII cannons. Air Tahiti has five or six flights daily to the Bora Bora Airport on Motu Mute from Tahiti (as well as from other islands). The island is served by Bora Bora Airport on Motu Mete in the north, with Air Tahiti providing daily flights to and from Papeete on Tahiti.
Although French and Tahitian are the main languages spoken by the inhabitants, people in contact with tourists generally have some command of English. Most visitors to Bora Bora are American, Japanese, or European. Public transport on the island is non-existent. Rental cars and bicycles are the recommended method of transport. There are also small fun-cars for hire in Vaitape. Snorkeling and scuba diving in and around the lagoon of Bora Bora are popular activities. Many species of sharks and rays inhabit the surrounding body of water. There are a few dive operators on the island offering manta ray dives and also shark-feeding dives.
The administrative centre of the commune is the settlement of Vaitape, on the island of Bora Bora. The island is administratively part of the commune (municipality) of Bora-Bora, itself in the administrative subdivision of the Leeward Islands. The commune of Bora-Bora is made up of the island of Bora Bora proper with its surrounding islets emerging from the coral reef, 29.3 km² (11.3 sq mi) in total, and of the atoll of Tupai (11 km2/4.2 sq mi), located 20 kilometres (12 mi) north of Bora Bora. The atoll of Tupai has no permanent population apart from about 50 workers in the coconut plantations. President of French Polynesia Gaston Tong Sang is the current mayor of Bora Bora in addition to being the President.